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Course Title: Business Chinese
Business Chinese
A Description of Business Chinese Readers
Compilers’ Aims
Recent developments is in China help accelerate her links with foreign countries, especially with the developed countries, by increasing exchange of visits and business. As a happy result a good number of foreigners take great interest I learning Chinese. It is reported that Chinese is taught to 30 million students in more than 100 countries in the world; that over 3.3 million students are taking Chinese courses at various levels in over 12,400 institutions and schools. A large number of the learners are believed to be those people who wish to do business with China or work for the companies which have close contact with their Chinese counterparts. China’s speedy economic progress has opened up a new vista of commercial opportunities that no foreign companies can afford to lose.
For Whom the Course is intended
Among the industrialists and businessmen who wish to learn Chinese there is nearly no one who is able to take a systematic course at an institution. The great majority of them would like to take a part-time short course, self-taught or person-to-person lessons instead, because they do not want to take Chinese as their major, not do they wish to become a fluent speaker of Chinese. All they wish to do is to acquire necessary Chinese knowledge and skills that may be needed in their communication with Chinese people without too much difficulty, and thus to enhance their success in business. The present course is prepared for those industrialists and businessmen who have never learned or have just begun learning basic Chinese that is not their mother tongue.
Skills to be Taught
Any economic and commercial transaction between China and foreign country may be viewed as cross-cultural activities in nature. The removal of language barriers and difficulties that lie in the understanding of the culture, subtle points and principles expressed by a target language will be greatly beneficial for one’s commercial success. It is advisable, therefore, for foreigners to acquire the following abilities through learning a textbook of business Chinese:
(1) Basic Chinese knowledge and skills that is applicable to one’s commercial activities.
(2) Communicative ability appropriate to Chinese environment—- be able to understand the essentials of Chinese economic circumstances and rules for business performance, including trade, investment, cooperation and management of enterprises.
(3) Competence for cross-cultural communication in the context of economic and cooperative interchange—- a wide range of knowledge of business custom and rules in addition to the background information of Chinese culture.
Therefore it seems appropriate to design the teaching of business Chinese in three-in-one training pattern that combines the language as a carrier with commercial activities and cross cultural knowledge. Such skill to be used in language communication may be provided at four levels in an ascending order:
(1) Ability to use appropriate expression on polite social occasion of reception, greeting, introduction, apology and congratulation.
(2) Ability to use appropriate expression for shopping, traveling, bus riding, telephoning and appointment making.
(3) Ability to use appropriate expression for commercial activities such as giving a brief account of a company or product, getting or giving a quotation, comment or statement.
(4) Ability to use appropriate expression in consulting, negotiating, bargaining, writing or revising a plan, discussing a way to cooperate, making a comment on a subject in addition to analyzing and sorting out problems.
The present Business Chinese Readers aim at helping learners to acquire the 4-level ability described above. By completing this course they will have learned Chinese phonetics, basic Chinese grammar, over 200 commonly used sentence patterns, about 1200 words and 500 Chinese characters. Learners may make an overall plan of their own, or decide what stage of the three that they are going to reach.
Chinese characters may be difficult for some learners, but they only function as a supplementary tool in learning this course, Learners will decide for themselves to learn them or not.
The Organization of the Constituent Volumes
Business Chinese Readers consist of three volumes:
(1) Gateway to business Chinese (Regular Formulas And Etiquette) is designed for beginners learning necessary Chinese expressions for daily commercial communication and skills for polite social intercourse.
(2) Gateway to business Chinese (Daily Communication) is prepared for beginners who acquire language skills in day-to-day social dealings.
(3) Gateway to business Chinese(Social Gatherings, Office work, Day-To-Day Operations) is devised for the training of intermediate learners in language skills for business information exchange.
The ascending three-stage arrangement of the textbooks will meet different needs and each one may stand by itself. Learners have a free choice in talking the course as a whole or just follow one or two parts of it. The third volume does not simply serve as an advanced textbook in terms of difficulty or expansion.
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