Company Name: Peakford- The Training Company Telephone: Fax: Cell Phone: Email: achievepeakford.co.za Website:
Course Title: Mastering the New Consumer Protection Act
Mastering the Consumer Protection Act
The Consumer Protection Act is a very important piece of law that will have far reaching consequences on both the consumer and national economic environment. The law is intended among other things to regulate the way businesses relate with consumers, how they market their products and services, the rights that consumers have etcetera. It is therefore important for every business organization to acquaint itself with the provisions of the law and make necessary adjustments to ensure compliance.
The legislation will have a direct impact on large and small enterprises alike, whether they are in the services, manufacturing, retail, consumer goods or other sectors. The Act has a number of far-reaching implications that savvy businesses should be mindful of.The CPA is designed to protect consumers from unfair marketing practices and shoddy workmanship and, together with a raft of related legislation, will make South Africa one of the most consumer-empowered societies in the world.
The Act will make businesses more liable – and thus more accountable – to their clients for not just what they produce, but how they sell it. In short, it is set to revolutionise the business landscape as we know it.
Thus,this workshop is designed to carry delegates through the main provisions of the law, explain in clear terms the meaning thereof and implications of the new law on the way businesses interact with customers and help business with ways of customizing and standardizing their business practices to ensure compliance with the provisions of the law.
Who Should Attend
-Company Directors
-Sales and Marketing Directors
-Sales and Marketing Managers
-Customer Services Directors
-Customer Services Management
-Sales Representatives
-Customer Services Personnel
-General Management
-Managing Directors
-Company Board Members
Why Should You Be Serious About Mastering The CPA
-All suppliers of goods and services are affected!
-All existing contracts, terms and conditions(T&C) must be reviewed!
-All exemptions from/limitation of liability must be discussed with customers and must be signed!!
-All contracts & terms must be in ‘plain language’ – these have to be checked ALL your documents – How?
-There are in certain cases strict (‘no fault’) liability!! How do you avoid that and/or protect yourself?
-Deceptive advertising & innuendos are outlawed – are your T&C compliant?
-Customers can cancel contracts without any penalty within 5 days – what are you going to do about that?
-Penalties include fines of R1 million or 10% of your annual turn-over!
The Workshop Will Explore Among Other Issues...
-The framework of the Consumer Protection Act - Impact & Implication
-Aspects of supply relationships, including warranties…
-Pricing, standards of service and quality
-Advertising, labeling, marketing and others
-The use of clear and understandable language and ensuring that the consumer is not misled by suppliers... And why?
-Realignment of contracts on the insurer’s perspective
-Governance of the Sales and Marketing Channel
Course Outline
Objectives of the Consumer Protection Act
-What the Consumer Protection Act “creates” and the impact on your business
-A Bill of Rights for Consumers
-A Compliance Code for Business
-An Enforcement Framework
Specific Areas of Impact: How does this affect you and your business?
-The NEW Environment for sales and Marketingi) Supplier’s accountability to consumers
Checklist for compliance and compliance planning
-Protection of Privacy
-Disclosure and Information Requirements
-Purpose, Quality and Safety
-Rights and Responsibilities: the pendulum swings
-Key Clauses
-Summary of Prohibitions and Obligations
Understanding the nine fundamental consumer rights defined by the Act
a) Right of Equality in the consumer market
b) Consumer’s right to privacy
c) Consumer’s right to choose
d) Right to disclosure and information
e) Right to fair and responsible marketing
f) Right to fair and honest dealing
g) Right to fair, just and reasonable terms and conditions
h) Right to fair value, quality and safety
Changes to company name registration
-Discovering how the current and future registration of business names will be affected
-The key criteria for an acceptable business name
Codes of Conduct
-Industry codes of conduct as outlined in the act
Enforcement of the Act
-When does the act come into full force?
-How soon will you need to start changing the way you operate?
-How will the act be enforced, and by whom?
-The new role of the National Consumer Commission
-The powers the act grants to support an investigation
Penalties for contravention
-Understanding the many offences and their penalties
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