Tourism Management explores the fundamental business management aspects of tourism including law, management, human resource management, marketing, finance, and shows how the industry is structured.
What jobs can I aim for?
The Tourism Management course is a high quality programme that provides students with a strong foundation in the field of tourist management and essential business skills. This course is ideal for managers who are working or wishing to work in the tourism industry.
Entrance Requirements
Grade 12
Program Duration
Recommended 12 - 18 months of study
Programme Outcomes
* Tactics for Winning.
* The tourism industry.
* Managing visitor attractions.
* Managing transport for the tourist.
* Managing accommodation for the tourist.
* Managing a tourism business.
* Managing human resources in tourism.
* Managing finance for tourism.
* Tourism business and the law.
* Managing impacts of tourism.
* Marketing a tourism business.
Assessment and Award
You will be required to complete a case study and activities after each chapter. You will submit two assignments to determine competency. Once you have successfully completed the necessary assignments prescribed by College SA, you will be awarded certificate in Tourism Management.
Tourism Marketing
Tourism has become a popular global leisure activity. In 2007, there were over 903 million international tourist arrivals, with a growth of 6.6% as compared to 2006. Despite the uncertainties in the global economy, arrivals grew at around 5% during the first four months of 2008, almost a similar growth than the same period in 2007.
What jobs can I aim for?
The Tourism Marketing course is a high quality programme that provides students with a strong foundation in the field of tourist marketing and essential business skills. This course is ideal for marketers who are working or wishing to work in the tourism industry.
Entrance Requirements
Grade 12
Program Duration
Recommended 12 - 18 months of study
Programme Outcomes
* Tactics for Winning.
* Principals of Marketing Tourism in South Africa.
* Providing an integrated combination of theory and practice to ensure competency.
* Increased awareness of entrepreneurial opportunities.
* e-Marketing- cutting edge development.
* Understanding marketing in the tourism industry.
* Gathering information for decision-making.
* Analysing the tourism market.
* Implementing the marketing mix strategies.
* Understanding tourism marketing issues.
Assessment and Award
You will be required to complete a case study and activities after each chapter. You will submit two assignments to determine competency. Once you have successfully completed the necessary assignments prescribed by College SA, you will be awarded a certificate in Tourism Marketing
Course disclaimer:
Please note that this information is correct as per the date it was loaded. To make sure you get the most recent course information, please contact the Course provider directly.