Company Name: Jo-Anne Hilliar Landscape Design School Telephone: Fax: Cell Phone: Email: adminhillscapes.co.za Website:
Course Title: In-House - The Landscape Business Practice Correspondence Course
Also available as an in-house / group course.
Objectives:
Bridging the gap between the Landscape Industry and Marketing arena and how they overlap to effectively and successfully implement your Landscape designs.
How to build your business with a strong outcomes-based administrative foundation.
Effectively dealing with labour and staff relations.
Establishing an invaluable communications network, internally and externally.
How to effectively and competently implement your Landscape installations.
Good landscaping plants for successful combinations.
Develop your own business plan strategies.
Course Outline:
Day 1
Day 2
Session 1
1. INTRODUCTION
2. KEY INGREDIENTS FOR SMALL BUSINESS PRACTICE
3. MARKETING
3.1. WHY IS MARKETING NECESSARY?
3.2. PRESENTATION – FIRST IMPRESSIONS
3.3. MARKETING AIDES
3.4. FORGING GOOD BUSINESS RELATIONSHIPS
3.5. CLIENT LIASON
3.6. VISUAL AND WRITTEN APPEARANCES
Session 1
5. DESIGN IMPLEMENTATION
5.1 PROCEDURES TO FOLLOW
5.2 COSTING OUT THE IMPLEMENTATION
Tea
Tea
Session 2
3.7. TROUBLESHOOTING TIME – 30 minute discussion
3.8. MARKETING PRESENTATION
3.9. MARKETING CASE STUDY
Session 2
5.3 EXAMPLES:
5.3.1 STANDARD IMPLEMENTATION QUOTATION
5.3.2 STANDARD TERMS AND CONDITIONS
5.3.3 DESIGNER’S TIME SCHEDULE
5.3.4 GARDENER’S TIME SCHEDULE
5.4 TROUBLESHOOTING
5.5 CASE STUDY - HOMEWORK
Lunch
Lunch
Session 3
4. ADMINISTRATION
4.1 OFFICE SETUP
4.2 FINANCES
4.2.1 DEBTORS
4.2.2 CREDITORS
4.2.3 BUDGETING
4.3 CLIENT CONSULTATION AND QUOTATION
4.4 DESIGN PROCEDURES
4.5 SLIDES – overview of critical business aspects and procedures
Session 3
6.COURSE SOFTWARE DEMONSTRATION
Tea
Tea
Session 4
4.6 PRESENTATION PROCEDURES
4.7 EXAMPLE # 1: TIME SCHEDULE
4.8 CASE STUDY - HOMEWORK
8.1. COMPREHENSIVE PLANT LIST
8.2. DESIGN PLANNING PROCESS
8.3 PLANTING COMBINATIONS
8.3.1 RULES
8.3.2 EXAMPLES & EXERCISE
8.3.3 EXERCISE
Tea
Session 2
9.1 CONCEPT OF BIO-DIVERSITY
9.1.1 EXOTIC VS INDIGENOUS
9.1.2 WATERWISE SUSTAINABLE LANDSCAPES
9.1.3 STEPS TO ACHIEVE BIOLOGICALLY DIVERSE GARDEN
9.2 GROUP DISCUSSION ON APPLICATION OF COURSE INPUT
9.2.1. QUESTION AND ANSWER / BRAINSTORMING SESSION
9.3 TROUBLESHOOTING: DEALING WITH PROBLEMS
Lunch
Session 3
10. CASE STUDY – PRESENTATION OF YOUR BUSINESS STRATEGY
Tea
Session 4
11. PRESENTATION OF YOUR BUSINESS STRATEGY
12. RECOMMENDED READING LIST
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