Company Name: Abelusi Training Network Telephone: Fax: Cell Phone: Email: heidiabelusi.co.za Website:
Course Title: Key Account Management
Course Aim:
Customer Retention is considered to be one of the simplest spheres of the sale cycle. However, very few sales professionals and customer relations personnel have been given the opportunity to mine the potential within their existing client base. Key Account Management is one of the most strategically intelligent methods of building your client base. Often confused with Customer Relationship Management, Key Account Management focuses deliberately and tactically are the relationships that are most important to a company. This course provides delegates with a profit development approach, by imparting the tools to analyse your client base and proactively implement techniques to develop your own effective Key Account Management Strategy.
Outcomes:
At the end of the course delegates will understand:
Understanding the Levels of Consulting Working with the 5 Steps of the Sales Process
Adding Value to Customers
Self Management
Maintaining Knowledge
A Professional KAM
Cultivating a Relationship
New Business to Existing Clients
The ability to analyse your customer base
The strategies to cultivate your existing client base into a profitable asset Spending your Time Effectively
Developing Customer Loyalty
Enabling Repeat Business
Encouraging Referral Business
Enhanced Professional Skills
Who should attend?
Sales Professionals Key Account Managers Customer Relationship Managers Internal Sales Professionals Sales Managers Business Owners General Managers