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Company Name: BizTech Training (Pty) Ltd
Telephone: 011 582 3333
Fax: 011 582 3301
Cell Phone:
Email: training

biztech.co.za
Website: www.biztech.co.za

Course Title: Key Elements of Successful Newsletters

How do you get your company newsletter to shout out “Read Me Now!” to its readers? If you are the one tasked with producing the masterpiece you’ll know it’s not always that easy to spot what’s good and what’s not.

So if you or someone in your team is responsible for producing a company newsletter, BizTech can help you produce an interesting and effective corporate message through attending our training course on “Key Elements of Successful Newsletters” which covers the following key topics:

THE IMPORTANCE OF NEWSLETTERS IN THE BUSINESS WORLD

The role of the newsletter as part of the company communications strategy
Identifying the objective of your newsletter and planning your content accordingly
Understanding what makes corporate publications successful
Writing that manages to interest and at the same time get the corporate message across
Balancing quality, cost & time
Managing the logistics of printing & distribution

CREATING MUST-READ CONTENT

What’s newsworthy?
The key to attracting readers and retaining their interest
Choosing headlines that attract immediate interest
Making it more interesting: mechanisms to attract & retain interest
Incorporating fun & light aspects without making it frivolous (Competitions, surveys, jokes, quotes)
Identifying people to assist with articles and stories
Managing deliverables from other people
Interviewing people to get the most for your story
Should you allow advertising and if so, how much and by whom?

TURNING YOUR NEWSLETTER INTO A WORK OF ART!

How to create a professional yet eye-catching layout
Selecting the best choice for you: Paper vs. electronic, black & white vs. full-colour, etc
Proofreading and editing for an error free masterpiece
Saving time and creating a professional look through the use of templates
Using pictures & photos for maximum effect
Readily available tools that make writing newsletters simple

Outcomes:

Know how to create newsletters that have a defined business purpose
Be able to create newsletters that people actually want to read!
Know how to create newsletters that are both professional and eye-catching
Know all about the latest tools and techniques to help you
Add more value to your employer and set yourself on the way to that promotion

Course Title 2	Key Elements of Successful Newsletters
Classification	Writing & Publishing -> Newsletter
Course Requirements
Price	R7 380.00
Notes	Starting Dates: 21-22 May 2012 15-16 October 2012

Course Information
Location	Gauteng - Johannesburg
Course Type	Part Time Day
Start Dates
Length of Course	Two days
Final Registration Date

Contact Details
Name	BizTech Training (Pty) Ltd
Phone	011 582 3333
Email	trainingbiztech.co.za

Website By iKabot.co.za
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