Company Name: ZA Training- a divison of ZA Group (Pty) Ltd Telephone: Fax: Cell Phone: Email: infozatraining.co.za Website:
Course Title: How to create advertising GUARANTEED to generate business for your business.
Business is tough, right now, with consumers spending less and less. And the end is not in sight.
Even though we all know of businesses that have closed their doors, some businesses thrive and are making money in spite of the economy.
What is their secret?
They know how to convince their clients and customers to part with their hard-earned cash! Would you like to find out how to do that, too?
Join us in a fast-paced, one-day workshop that teaches you …
How to create advertising guaranteed to generate business for your business.
You will:
• Learn how to think like a seasoned marketer ...
• Discover exactly what you need to do to market your business in the most effective manner possible ...
• Find out what makes the difference between advertising that pays for itself ... and advertising that does little more than drain your financial resources …
• Get the tools you need to create, or direct the creation of , highly effective advertising that generates immediate, measurable demand for what you have to offer ...
• Learn how to identify your most lucrative target audience ...
• Gain an intimate understanding of why people would want what you have to offer ... and discover techniques to persuade them to take action towards acquiring it ...
• Find out where to place your advertising for maximum impact and results ...
• Learn how to test if your advertising is working ...
• And much, much more ...
“Very professional, helpful and insightful. In a very short time you will get a deep understanding of the fundamentals required to construct effective advertising.”
-Ceri James, Director, JD Consulting
No complicated theories, no textbook digressions ... just:
• Step-by-step guidance
• Real life case studies
• Practical tools
• Proven techniques
• Street-smart strategies
... yours to use, immediately, to generate positive results for your business.
You’ll not just be told what to do ... you’ll actually do it ... so, bring your notebook and prepare to do some serious brainstorming about marketing your business.
This workshop is intended for business owners, entrepreneurs and marketing professionals. Equally useful for large and small organisations.
“Well constructed ... can immediately be put into practice ... a must for all advertising / marketing personnel to ensure that current or future campaigns are effective.”
-Peter Enslin, Marketing General Manager, OCE South Africa
Includes:
• A valuable course-manual with step-by-step guidance and exercises.
• Lunch, tea and coffee.
• A certificate of completion.
• A one-on-one, post-workshop consultation valued at R1 200.
• Valuable special offers and discounts, including a 10% discount on professional graphic design and writing for any medium, be it website, a printed brochure, logo design or radio, TV or print advertising, if you complete a post-workshop survey.
• A complimentary copy of "10 Ways to Write More Effective Advertising" valued at R85.
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