Company Name: The Learning Group Telephone: Fax: Cell Phone: Email: studentlearninggroup.co.za Website:
Course Title: Writing Saleable Articles
It is a great thrill for a writer to have their work accepted for publication. With article writing you have the greatest chance of experiencing that thrill.
Thousands of magazine and local press editors constantly seek fresh material. This market has given many of our students their first acceptance cheques. After a few such acceptances you could become a commissioned writer and break into the world of freelance journalism.
This course teaches you how to research your market to evaluate types of reader and reader aspirations, to understand editorial tone of voice and to get the right angle, style and atmosphere for each market. You will learn how to find new ideas for articles, and how to find new slants on old ideas. This can involve researching, fact gathering, even interviewing, all of them are covered in this course. Your tutor will also show you how to construct your article, how to develop your own style, how to adapt your style for different markets, and how to shape your material.
You'll discover how to work up your article headlines, develop your leads and endings and put together a great looking submission package. Your tutor will also show you how to prepare your finished manuscript, and the best way to approach editors.
Whatever you may wish to write about, from cookery to stamp-collecting from photography to the bizarre local customs, the same basics apply.
There are literally thousands of periodicals distributed throughout South Africa and the world, all of them survive from the input of freelance contributors.
What are you waiting for? Let us hand you the key to your success in the profitable area of article writing.
Writing Saleable Articles - Course Syllabus
Blueprint 1
The fastest way to writing success • Sales survey • The market for articles • Marketing your work • The market analyser • Writing for a specific market • Writing articles • General articles • Manuscript presentation
Backto basics • The angle • Types of articles • Getting things in order • Libel, defamation • The use of excerpts • More on spelling & vocabulary • Misuse of words • Typing • Getting down to it • More on markets, readership V policies, requirements • Types of articles, contd. • Characterization in non-fiction
Blueprint 5
What have we covered? • Journalism • Typical, significant, encourages understanding • Good news articles • Cheacking sources • Interviewing • Feature articles • Writing for magazines • Revising your article • What's your style? • Qualities of a good style