Text intended for web pages should occupy a different planet from that produced for print media. Why this is the case and how to produce the most appropriate text for the web environment form the essence of this course. We start by looking at the key differences between the two media and their respective impacts on text; the importance of working closely with the web designer. We then look at the ‘scannability’ factor of and navigation round a web page and website. In addition, issues such as writing to be read, using and abusing hypertext and hyperlinks and terms to avoid on websites are explored. The importance of putting in place an editorial process and conducting web reviews is emphasised – driven home, as is most of the content, in a series of exercises.