Company Name: Vega School of Brand Leadership Telephone: Fax: Cell Phone: Email: tnortjevegaschool.com Website:

Course Title:   Introduction to Conceptual Writing for Brands

The main purpose of this introductory course is to understand and apply the basic skills required to conceptualise and write copy for brands.

Through the application of innovative thinking, creative process and implementation, the student will learn how to communicate more effectively through the craft of copywriting. These foundation skills are core to the development of a budding copywriter.   

The learning in this course happens primarily through practical projects, by implementing and developing conceptual skills and honing crafting ability. In Introduction to Conceptual Writing for Brands, the student will unpack briefs, find a clear and relevant brand promise, generate focused ideas, produce multiple concepts that communicate in an interesting way, and craft final executions.

This is an integrated, interactive programme, where the focus is on sound conceptual skills and the ability to apply these skills in communicating brands more effectively.

Course Title 2 Introduction to Conceptual Writing for Brands Classification Writing & Publishing -> Copywriting Course Requirements Price R10400 Notes Includes Manual and prescibed textbook

Course Information Location Western Cape - Cape Town Course Type Part Time Evening Start Dates Length of Course 10 weeks Final Registration Date

Contact Details Name Tanya Nortje Phone Email tnortjevegaschool.com